The process of dividing potential guests into specific groups based on shared characteristics, allowing hosts to tailor their marketing efforts and property amenities to attract specific types of travelers.
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Segmentation
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Highlighting scenic views of gardens or landscapes featuring gymnosperm plants (conifers, cycads) in the property description, appealing to nature enthusiasts.
Specific guidelines and restrictions set by hosts for their short-term rentals, covering aspects like smoking, pets, parties, and noise levels.
Practices and communication that prioritize and ensure the privacy of guests during their stay, including respecting boundaries, data security, and discreet property…
A method of evaluating the ease of use and effectiveness of a short-term rental listing website or app by observing potential guests…