The process of dividing potential guests into specific groups based on shared characteristics, allowing hosts to tailor their marketing efforts and property amenities to attract specific types of travelers.
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Segmentation
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The terms and conditions outlining the circumstances under which a host may cancel a confirmed booking, often with penalties for cancellations.
A strategic outline of marketing activities aimed at attracting guests to a short-term rental property throughout the year, including online advertising, social…
A property management company that has received industry recognition or awards for excellence in service, performance, or other criteria.
A system used by the US, Canada, and Mexico to classify businesses, with specific codes for short-term rental operations.