The process of dividing potential guests into specific groups based on shared characteristics, allowing hosts to tailor their marketing efforts and property amenities to attract specific types of travelers.
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IHG’s enhanced cleaning protocol introduced during the pandemic, relevant to short-term rental hosts as a benchmark for high standards of cleanliness and…
Methods or software for tracking and managing inventory levels of supplies, amenities, and other essentials for the rental property.
A reservation made directly through a host’s website or personal channels, bypassing third-party platforms and their associated fees.
A semi-fictional representation of your ideal guest, based on research and data about your existing and potential customers. Creating detailed buyer personas…