The process of dividing potential guests into specific groups based on shared characteristics, allowing hosts to tailor their marketing efforts and property amenities to attract specific types of travelers.
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Segmentation
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A decrease in the number of guests seeking short-term rentals in a particular market, often influenced by seasonal changes, economic factors, or…
Using high-quality, professional photography that showcases the best features of a short-term rental property. This helps attract more bookings by creating a…
A period of time blocked off between guest bookings to allow for cleaning, maintenance, or to prevent back-to-back bookings.
A measure of a short-term rental property’s profitability, calculated by subtracting operating expenses from revenue, excluding debt service and income taxes.