The process of researching and identifying suitable properties for short-term rental investments based on factors like location, market demand, and profitability.
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Dividing guests into distinct groups based on shared characteristics, such as demographics or travel purpose, to tailor marketing and services.
Feedback and ratings provided by guests after their stay at a short-term rental property, influencing future booking decisions.
The ability to present oneself and the rental property effectively and charismatically in video content for marketing and guest communication purposes.
Refers to the physical equipment and fixtures in a short-term rental, such as door handles, locks, appliances, and plumbing fixtures.