Creating targeted marketing campaigns that highlight property features and services that cater to the specific requests and preferences of desired guest segments.
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The process of dividing a target market into smaller groups based on shared characteristics, such as travel purpose, demographics, or budget.
An international inspection, certification, and testing organization that may offer services related to short-term rental safety and compliance.
A popular property management platform offering tools for guest communication, automation, and direct bookings.
A type of digital advertising that targets potential guests based on their interest in specific properties or destinations, often used on platforms…