Providing amenities and conveniences that cater specifically to the needs, interests, and expectations of the defined target market to enhance guest satisfaction.
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A type of electronic door lock that uses fingerprint recognition for access control, often used in short-term rentals for keyless entry.
A pricing strategy that uses algorithms to adjust rental rates in real-time based on factors like demand, seasonality, and competitor pricing.
An organic approach to marketing that focuses on building relationships and generating word-of-mouth referrals, often leveraging social media and local community engagement.
A marketing strategy that encourages existing guests to recommend the rental property to others, often through incentives like discounts or credits.