Making data-driven decisions about property acquisitions and investments based on the booking patterns, preferences, and profitability of the defined target market.
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The primary customer segment that Ibis hotels aim to attract, typically budget-conscious travelers and business travelers.
A marketing campaign where participants enter for a chance to win a free stay or discount on a short-term rental.
Decorating the rental property with a timeless and inoffensive style that appeals to a wide range of guest preferences, maximizing booking potential.