Dividing potential guests into distinct groups based on shared characteristics, allowing for tailored marketing messages and personalized guest experiences.
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A guest who books a vacation rental property through the Vrbo platform.
Elements on a listing or website that build trust and credibility with potential guests, such as verified reviews and security features.
The percentage of time a vacation rental is booked over a specific period, indicating its popularity and profitability.
Prompt and efficient communication with guests, answering inquiries and addressing concerns in a timely manner.