Dividing potential guests into distinct groups based on shared characteristics, allowing for tailored marketing messages and personalized guest experiences.
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Maintaining a high standard of cleanliness and hygiene in a short-term rental property, often outsourced to specialized cleaning services.
The overall design aesthetic of Ibis hotels, often characterized by modern and functional interiors.
Individuals or groups who create and maintain blogs documenting their RV travel experiences, providing insights, tips, and inspiration to fellow RVers.
A pricing strategy where short-term rental rates are set lower than competitors to attract bookings and gain market share.