The process of researching and analyzing competing short-term rental properties in the same area to understand their pricing, amenities, marketing strategies, and guest reviews.
Rival Analysis
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Rival Analysis
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A pricing strategy that adjusts nightly rates based on factors like demand, seasonality, and competitor pricing to optimize revenue.
A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
Feedback left by guests after their stay, providing insights into the property’s condition, host’s communication, and overall experience, influencing future bookings.
Nha Trang is known for its fresh seafood, which could be a selling point for short-term rentals with kitchens or proximity to…