An increase in the percentage of booked nights over a specific period, indicating growing demand and potentially allowing for higher rental rates.
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The promotion of a short-term rental property through recommendations and referrals from satisfied guests, often leading to increased bookings and brand loyalty.
A fictional term referring to prompt, proactive, and personalized communication with guests throughout their stay, ensuring a positive and well-supported experience.
Partnering with social media influencers or local personalities to promote a short-term rental property and reach a wider audience.
The initial phase in the marketing funnel where potential guests become aware of a short-term rental property or destination but haven’t yet…