Targeted marketing campaigns and promotions designed to attract guests during periods of lower demand.
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A semi-fictional representation of a host’s perfect guest, outlining their demographics, interests, travel habits, and desired experience. Used to tailor marketing and…
A specific segment of the vacation rental market that caters to a particular type of traveler or property. Examples include pet-friendly rentals,…
Activities, tours, or events offered in the vicinity of a short-term rental that enhance the guest experience and provide an additional revenue…
Strategies used by short-term rental hosts to maximize occupancy rates and revenue by adjusting pricing based on factors like demand, seasonality, and…