Targeted marketing campaigns and promotions designed to attract guests during periods of lower demand.
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The common characteristics of guests who book short-term rentals, such as age, gender, location, travel purpose, and booking behavior.
The significant impact that guest reviews have on the reputation and booking potential of short-term rental properties, influencing future guest decisions.
A metaphorical term representing the intangible aspects of a short-term rental experience, such as the overall ambiance, host communication, and guest satisfaction.
A popular real estate and rental marketplace that allows hosts to list their properties, reach a wider audience, and connect with potential…