The practice of monitoring specific keywords and search terms related to short-term rentals within QuickBooks reports and data to identify trends, understand customer behavior, and optimize marketing efforts.
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A colloquial term used to describe a short-term rental property that is perceived as generic, standardized, or lacking in unique character, often…
A measure of a short-term rental property’s profitability, calculated by subtracting operating expenses from revenue, excluding debt service and income taxes.
Updating the textual information about a short-term rental property on platforms like Airbnb and VRBO to accurately reflect its features, amenities, and…
The promotion of a short-term rental property through recommendations and referrals from satisfied guests, often leading to increased bookings and brand loyalty.