A marketing term used to highlight the experience of living like a local while staying in a short-term rental, immersing oneself in the neighborhood and its culture.
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The process of determining the profitability of a short-term rental by subtracting expenses from revenue, expressed as a percentage.
Leveraging real-time events, trends, or social media buzz to create timely and engaging marketing campaigns for short-term rentals, attracting last-minute bookings.
Integrating local event calendars into the rental listing or website to provide guests with information about nearby happenings.
Research conducted to understand the performance of short-term rentals in a specific location, including factors like occupancy rates, average daily rates, and…