The use of pricing strategies that leverage psychological principles to influence guest perception and booking behavior, such as charm pricing or using the anchoring effect.
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Defining specific and measurable financial targets for a short-term rental property, such as desired occupancy rate or net income.
Legislation in Oklahoma that defines and regulates short-term rentals, outlining rights and responsibilities for hosts and guests.
A desirable feature of short-term rental properties located within close distance to public aquariums, enhancing their appeal to families and marine life…
A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.