Investing heavily in marketing channels that fail to reach the target audience or generate a positive return on investment, leading to wasted resources and minimal impact.
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Creating a memorable and personalized experience for short-term rental guests by catering to their specific interests, preferences, and needs.
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A metric that tracks the total number of nights a short-term rental property is booked over a specific period, expressed as a…
The potential benefits missed by choosing one option over another. In short-term rentals, it refers to potential income lost by not listing…