Investing heavily in marketing channels that fail to reach the target audience or generate a positive return on investment, leading to wasted resources and minimal impact.
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A pricing strategy where the rental rate is set for each night of the stay.
A booking made through a travel management company, often used by business travelers for extended stays in short-term rentals.
A metric used to measure the percentage of time a short-term rental property is occupied by paying guests over a specific period.
An interactive, 360-degree digital representation of a short-term rental property, allowing potential guests to virtually explore the space online before booking.