Strategic communication activities aimed at building and maintaining a positive public image for a short-term rental business. This can include media outreach, community engagement, and online reputation management.
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A software tool that allows hosts to manage their listings and bookings across multiple platforms (e.g., Airbnb, VRBO) from a central dashboard.
A special rate agreed upon between a host and a guest, typically for extended stays, corporate bookings, or repeat customers.
A dynamic pricing strategy that adjusts rates for short-term rentals based on local events, holidays, festivals, or conferences that influence demand and…
A semi-fictional representation of the ideal guest for a vacation rental, based on demographics, psychographics, and travel preferences.