The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. Understanding the psychographics of your target guest (e.g., adventure-seekers, family travelers) can help you tailor your property and listings to appeal to them.
Psychographics
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Providing disposable or reusable slippers for guests to use inside the short-term rental, enhancing comfort and hygiene.
Setting competitive rental rates based on market demand, seasonality, competitor analysis, and the specific preferences of the target audience.
Promoting short-term rentals and engaging with potential guests through social media platforms like Instagram, Facebook, and Pinterest.
Property photography that showcases features relevant to remote workers, such as dedicated workspaces, ergonomic chairs, and strong Wi-Fi signals.