The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. Understanding the psychographics of your target guest (e.g., adventure-seekers, family travelers) can help you tailor your property and listings to appeal to them.
Psychographics
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The highest rating a property can receive on platforms like Airbnb and VRBO, signifying exceptional quality and guest satisfaction.
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A geographic area located within a reasonable driving distance from a major city or attraction, often attracting guests seeking short getaways.