Dividing potential guests into groups based on their psychological characteristics, such as values, interests, lifestyle, and travel motivations. This information helps tailor marketing messages and property amenities to specific guest types.
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A yearly assessment of a short-term rental property’s performance, including financial analysis, guest feedback review, and identification of areas for improvement.
Reviews, comments, and ratings provided by guests after their stay, offering valuable insights into areas for improvement and highlighting positive aspects of…
A marketing approach that uses data insights to target specific guest segments, personalize marketing messages, and optimize advertising campaigns for better results.
The strategic placement of Ibis hotels, often near transportation hubs and city centers, to cater to budget travelers.