Dividing potential guests into groups based on their psychological characteristics, such as values, interests, lifestyle, and travel motivations. This information helps tailor marketing messages and property amenities to specific guest types.
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An online platform or app providing guests with access to booking information, house manuals, local recommendations, and communication channels with the host.
A security measure implemented by platforms like Airbnb and VRBO to confirm the identity of guests before booking.
The attractiveness of urban environments for short-term renters seeking experiences related to culture, dining, entertainment, and city life.
Reservations that have been made for a short-term rental property for dates in the future.