The process of identifying and understanding your ideal guest persona, considering their demographics, interests, and travel motivations, to tailor your listing and marketing efforts.
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The percentage of time a short-term rental is booked over a specific period, indicating the property’s popularity and revenue potential.
This phrase describes a short-term rental property that has a particularly appealing and attractive atmosphere, often characterized by unique decor, cozy furnishings,…
Interactive tools provided by Facebook that can be embedded on external websites, such as short-term rental listing pages, to encourage social sharing,…
Maintaining a uniform brand image and messaging across all touchpoints of a short-term rental business, including listings, communication, and guest experience.