The path a guest takes from the moment they discover a short-term rental listing to the completion of their booking and beyond, encompassing all interactions with the website, app, and host.
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Glossary Terms
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A fictional representation of an ideal guest for a short-term rental property, based on research and data about target demographics, behaviors, and preferences, used to guide marketing and optimize the guest experience.
A pricing strategy where the rental rate for a short-term property varies depending on factors such as the number of guests, length of stay, or time of year.
Content created by guests who have stayed at a short-term rental, such as reviews, ratings, photos, and videos, often considered more authentic and influential than host-generated content.
A method of evaluating the ease of use and effectiveness of a short-term rental listing website or app by observing potential guests as they attempt to complete tasks like browsing properties or making a booking.
In the context of short-term rentals, UI refers specifically to the visual layout and interactive elements of a listing website or app, affecting how easily guests can browse, book, and manage their stay.
Relating to short-term rentals, UX encompasses all aspects of the guest’s interaction with the property listing, booking process, stay, and post-stay communication, aiming for a positive and seamless experience.
The percentage of time a short-term rental property is booked over a specific period, often used as a key performance indicator (KPI) for rental success.
A measure of how easy it is to walk to amenities and destinations from a specific location, often considered an important factor for short-term renters.
Initiatives aimed at improving the economic and social conditions of urban areas, potentially influencing the growth and development of short-term rental markets.
Elevated noise levels common in urban areas, potentially impacting guest comfort and satisfaction in short-term rental properties.
The availability and accessibility of transportation choices within a city, such as public transit, ride-sharing services, and bike rentals, influencing guest convenience.