A system for prioritizing and organizing key brand messages to ensure the most important information is communicated effectively to potential guests, guiding their perception of the short-term rental.
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Glossary Terms
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A set of rules and recommendations for maintaining consistency in brand voice, tone, and style across all communication channels for a short-term rental, ensuring a cohesive brand experience for guests.
A structured approach to managing a brand, including defining brand values, identifying target audiences, developing brand messaging, and measuring brand performance, applicable to short-term rental businesses.
Specialized knowledge and skills in building, managing, and promoting brands, which can be valuable for short-term rental owners seeking to optimize their online presence and attract bookings.
The process of crafting compelling and consistent messaging that accurately reflects the brand identity and resonates with the target audience for a short-term rental.
The ability to communicate the unique value proposition, personality, and benefits of a short-term rental property clearly and concisely to potential guests.
The fundamental principles and practices of building, managing, and promoting a brand, especially relevant for short-term rentals seeking to establish a unique identity and attract guests.
A document used to define and articulate a brand’s core message, values, and personality. For short-term rental hosts, a BMW helps create a consistent brand identity across listings, communication, and guest experience.
A type of travel that blends business and leisure, with travelers extending business trips for leisure purposes or incorporating leisure activities into their work trips. Short-term rentals can cater to BMT travelers by offering amenities like workspaces and local experiences.
A computer-based system used in large buildings like apartments or condos to control and monitor building services like HVAC, security, and energy management. For short-term rentals, integrating with a BMS can automate tasks like temperature control and access.
Refers to the increasingly complex legal and regulatory landscape surrounding short-term rentals, where the lines between traditional hotels, B&Bs, and short-term rentals are becoming less clear.
A type of smart lock often used for keyless entry in short-term rentals. It allows guests to unlock the door using their smartphone or a unique code sent to them.