The practice of adjusting pricing and availability strategies for short-term rentals to maximize revenue. It involves analyzing market trends, seasonality, competitor activity, and other factors to optimize occupancy and average daily rates.
Glossary Terms
An interactive, digital representation of a short-term rental property that allows potential guests to experience the space remotely. This can be in the form of 360-degree photos, videos, or 3D models, providing a more immersive and realistic preview.
The integration of internet-connected devices and appliances within a short-term rental property. This can include smart locks for keyless entry, smart thermostats for energy efficiency, smart lighting for ambiance control, and voice assistants for guest convenience.
A software solution used to optimize pricing and availability for short-term rental properties. It analyzes factors like demand, seasonality, competitor pricing, and historical data to recommend dynamic pricing strategies that maximize revenue.
Specialized software designed for short-term rental hosts and managers to streamline operations. These platforms typically offer features like channel management, booking automation, guest communication, cleaning and maintenance scheduling, and financial reporting.
A potential guest who has shown interest in a short-term rental property and meets specific criteria set by the host, indicating a higher likelihood of booking. This qualification may be based on factors like booking lead time, guest count, budget, or purpose of stay.
Marketing efforts focused on reaching specific groups of potential guests based on demographics, interests, travel behaviors, or other factors, to increase booking conversions.
A guest who has completed a verification process on a platform like Airbnb or VRBO, typically involving providing identification and contact information, which can increase trust for hosts.
The process of using a guest’s online information and behavior to assess their trustworthiness and suitability as a potential renter, often used to mitigate risk and prevent property damage or disruptive behavior.
Connecting short-term rental management systems with Cvent, a platform for event planning and management, to capture bookings from event attendees seeking accommodations.
A cohesive and visually appealing design style implemented throughout a short-term rental property, creating a memorable and Instagrammable experience for guests.
Partnerships between short-term rental hosts and local businesses or tour operators to offer guests exclusive discounts or access to unique experiences in the area.