The practice of being open and honest with guests about all aspects of the rental experience, including pricing, house rules, and potential issues.
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Glossary Terms
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A legal entity designed to hold ownership of a vacation rental property, offering potential liability protection and tax advantages to the owner.
The process of improving a vacation rental website’s design, content, and technical aspects to enhance its visibility in search engines and attract more organic traffic.
The consistent use of visual elements like logos, colors, and imagery to create a recognizable and memorable brand for a vacation rental business.
An interactive, 360-degree digital representation of a vacation rental property that allows potential guests to virtually explore the space online.
A metric that measures the percentage of time a vacation rental property is booked over a specific period, indicating its occupancy performance.
Strategies used to encourage guests to book additional services or amenities, such as early check-in, late check-out, or local experiences, to increase revenue.
A distinctive feature or benefit that sets a vacation rental apart from competitors and appeals to potential guests.
The thorough cleaning and preparation of a vacation rental property between guest stays to ensure a hygienic and welcoming environment.
The legal responsibility of vacation rental owners to collect and remit taxes related to their rental income, such as lodging taxes and sales taxes.
The specific group of travelers a vacation rental host aims to attract based on factors like demographics, interests, and travel preferences.
A strategic planning tool used to identify the Strengths, Weaknesses, Opportunities, and Threats of a vacation rental business.