The process of directly collecting data from guests about their preferences, interests, and travel styles, allowing hosts to personalize guest experiences and tailor marketing efforts.
Glossary Terms
Utilizing Zillow’s Zestimate tool to estimate the market value of a property for short-term rental purposes, helping hosts understand potential rental income and property valuation.
Outsourcing the upkeep and care of the property’s outdoor spaces, including lawn care, landscaping, and pool cleaning, to enhance curb appeal and guest satisfaction.
Analyzing key metrics such as occupancy rates, revenue, guest satisfaction, and market trends to evaluate the success of rental operations and identify areas for improvement.
Partnering with travel vloggers or social media influencers to promote the property to their audience and generate bookings through affiliate marketing or sponsored content.
A metric used to measure the financial performance of a short-term rental property, calculated as the annual rental income divided by the property value.
Specializing in the operations and guest services associated with renting out luxury yachts or boats as short-term accommodations.
Maintaining consistent and proactive communication with guests throughout the year, from pre-booking inquiries to post-stay follow-ups, to foster positive relationships.
A visual tool used to track occupancy rates, adjust pricing strategies, and manage bookings across multiple platforms to maximize revenue.
Marketing and managing the rental of a unique accommodation type, a yurt, through online platforms like Airbnb and VRBO to attract adventurous travelers.
Estimating future rental income based on historical data, market trends, and anticipated occupancy rates to inform financial planning and investment decisions.
Creating engaging video walkthroughs of the property and its features, providing potential guests with an immersive and informative viewing experience.