The Ojalá Effect in short-term rentals refers to the positive impact that exceeding guest expectations can have on bookings and reviews. Just as the Spanish phrase “Ojalá” expresses a hopeful wish, the Ojalá Effect aims to create a memorable and positive experience that guests will rave about, leading to increased bookings and positive word-of-mouth referrals.
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A picturesque village in the Scottish Highlands, popular for its stunning scenery and proximity to outdoor activities.
The ability to communicate with guests in multiple languages, either directly or through translation services, expanding the potential guest pool and improving…
A metric that measures how quickly and consistently a host responds to inquiries and messages from potential guests on short-term rental platforms.
The process of vetting potential guests before confirming their booking, typically involving background checks, ID verification, and review of previous reviews.