A renowned advertising executive who emphasized the importance of understanding the customer and building strong brand identities. His principles are relevant to crafting compelling listings and guest experiences in short-term rentals.
Ogilvy, David
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A British advertising executive known for his contributions to brand positioning and consumer behavior research. His insights into understanding target audiences and…
A collection of essential supplies and resources readily available at the rental property to address unforeseen events, such as first-aid kits, fire…
A statement clarifying that potential earnings from short-term rentals are not guaranteed and vary based on factors like location, property type, and…
A synchronized calendar system used by multiple parties, such as co-hosts or property managers, to avoid double bookings and manage availability for…