A renowned advertising executive who emphasized the importance of understanding the customer and building strong brand identities. His principles are relevant to crafting compelling listings and guest experiences in short-term rentals.
Ogilvy, David
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Utilizing specific marketing platforms and strategies that effectively reach and engage the defined target market, such as niche travel blogs or social…
A predetermined timeframe during which guests are expected to minimize noise levels, typically during nighttime hours.
A metric used to assess the spaciousness and comfort of a short-term rental property, calculated by dividing the total square footage by…
Refers to unethical practices aimed at artificially inflating a listing’s ratings or suppressing negative reviews on short-term rental platforms.