The ongoing relationship and repeat business generated from satisfied guests who choose to book the same short-term rental property or host again.
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Efforts to attract bookings directly through a host’s own website or channels, bypassing third-party platforms and their associated fees.
Unique features or benefits that differentiate a short-term rental property from competitors and attract guests.
A British advertising executive known for his contributions to brand positioning and consumer behavior research. His insights into understanding target audiences and…
A type of short-term rental where a host rents out a portion of their primary residence to guests.