The process of dividing a target market into smaller groups based on shared characteristics, such as travel purpose, demographics, or budget.
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Leveraging university or school alumni networks to promote short-term rental properties, targeting a specific demographic with shared affiliations.
The degree to which a short-term rental listing accurately represents the property, amenities, and guest experience, ensuring transparency and setting realistic expectations…
The use of devices to monitor noise levels within a short-term rental property and prevent disturbances to neighbors.
An abbreviation for “Short-Term Vacation Survey Response,” it refers to the feedback provided by guests through post-stay surveys, often used by hosts…