The process of dividing a target market into smaller groups based on shared characteristics, such as travel purpose, demographics, or budget.
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A system used to process transactions, often integrated with property management software, for managing payments, bookings, and other financial aspects of short-term…
Drawing inspiration from the Ojibwe cultural values of respect, generosity, and hospitality, this term represents a hosting style that prioritizes warmth, cultural…
This psychological principle, where higher expectations lead to increased performance, can be applied to STR guest interactions. Treating guests with high expectations…
A specialized type of insurance that covers property damage caused by tsunamis, often required for coastal properties listed on short-term rental platforms.