The process of dividing a target market into smaller groups based on shared characteristics, such as travel purpose, demographics, or budget.
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Adhering to local regulations and obtaining necessary permits or licenses for operating short-term rentals within a specific jurisdiction.
Developing a consistent and targeted online presence across various platforms to attract the ideal guest demographic and enhance brand visibility.
Adhering to local regulations, permits, and tax requirements related to short-term rentals in a specific jurisdiction.
Managing guest communications across multiple platforms, such as Airbnb, VRBO, and direct bookings, using tools that centralize messaging for efficiency.