The process of dividing a target market into smaller groups based on shared characteristics, such as travel purpose, demographics, or budget.
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The practice of listing a property on multiple short-term rental platforms, such as Airbnb and VRBO, to increase visibility and booking potential.
An organization promoting tourism in Ohio, providing resources and information for businesses in the hospitality industry, including short-term rentals.
One-time charges associated with preparing a property for short-term rentals, such as initial cleaning, furnishing, or installation of smart home devices.
A popular travel search engine that allows users to compare prices for flights, hotels, and rental cars, including short-term rentals listed on…