The process of dividing a target market into smaller groups based on shared characteristics, such as travel purpose, demographics, or budget.
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A partnership between two or more parties to develop and operate a property specifically designed or optimized for short-term rentals, sharing risks…
The broader concept of renting out a portion or all of one’s primary residence to guests for short-term stays, often facilitated through…
Marketing campaigns or discounted rates offered specifically during the off-season to attract guests and maximize occupancy during slower periods.
The practice of maintaining consistent pricing for a short-term rental across all distribution channels, including the host’s own website and various online…