A short, catchy tune or song used in advertising, often used to promote brand awareness and recall. While not common for individual short-term rental properties, property management companies or platforms might use jingles in their marketing campaigns.
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A platform where both hosts and guests can provide feedback and ratings on their experiences, fostering transparency and accountability.
Refers to the business model of short-term rental management companies providing services directly to property owners, acting as intermediaries.
An award given by TripAdvisor to businesses that consistently earn great reviews from travelers.
Marketing strategies specifically targeted to potential guests in a very close proximity to the short-term rental property, often utilizing local events, attractions,…