A semi-fictional representation of a host’s perfect guest, outlining their demographics, interests, travel habits, and desired experience. Used to tailor marketing and attract suitable bookings.
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Short for “Short-Term Vacation Survey Analysis,” it involves examining and interpreting guest feedback collected through post-stay surveys to identify trends, areas for…
A targeted email marketing campaign designed to promote a specific offer, event, or update related to a short-term rental business. Eblast campaigns…
The increasing importance of incorporating sustainable practices into short-term rental operations, such as using eco-friendly products and minimizing environmental impact.
The process of vetting potential guests to minimize risks such as property damage, noise complaints, or unauthorized occupants.