The primary customer segment that Ibis hotels aim to attract, typically budget-conscious travelers and business travelers.
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Providing amenities and conveniences that cater specifically to the needs, interests, and expectations of the defined target market to enhance guest satisfaction.
The tendency of guests to consistently choose a specific short-term rental brand or host over competitors.
Strategies and techniques used to maximize the occupancy rate of a short-term rental property, such as adjusting pricing, using multiple booking channels,…
The initial phase of software testing where a select group of users (often internal or trusted external individuals) use the software to…