The overall impact of guest reviews on a host’s reputation, influencing their visibility in search results and attracting future bookings.
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A marketing theory emphasizing mental availability, brand salience, and reaching broad audiences, often applied to short-term rental marketing for wider reach.
Describes a short-term rental property with a layout designed around a central axis, creating a sense of balance and harmony within the…
Creating listings for your property on multiple platforms like Airbnb, VRBO, and Booking.com to increase visibility and potential bookings.
Programs offered by some platforms or property managers that guarantee a certain level of bookings or income for hosts who meet specific…