Marketing efforts specifically targeted at travelers who are deciding between booking a hotel or a vacation rental, emphasizing the unique benefits and value proposition of choosing a short-term rental.
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The act of promoting a vacation rental property to a wide audience through various marketing channels. This can include online travel agencies,…
Encouraging and responding to guest reviews on platforms like Airbnb and VRBO. Positive reviews build trust and credibility, while addressing negative feedback…
A key performance indicator (KPI) in short-term rental management, representing the percentage of time a property is booked over a specific period.
The economic activity generated by individuals renting out their homes or spare rooms on platforms like Airbnb and VRBO.