An organic approach to marketing that focuses on building relationships and generating word-of-mouth referrals, often leveraging social media and local community engagement.
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A standardized graphical representation used to document and communicate business processes within a short-term rental operation, such as BPMN (Business Process Model…
The use of technology to automate and control various aspects of a property, such as lighting, temperature, and appliances.
A metric used to measure the percentage of time a short-term rental property is booked over a specific period, indicating the property’s…
A segment of the short-term rental market characterized by bookings for short stays, often within driving distance of guests’ homes.