A free tool from Google allowing businesses to manage their online presence across Google Search and Maps, important for local visibility and attracting direct bookings.
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A marketing approach that uses data insights to target specific guest segments, personalize marketing messages, and optimize advertising campaigns for better results.
Digital tools and platforms designed to manage various aspects of vacation rental businesses, such as bookings, communication, and finances.
A unique URL that tracks referrals from affiliate marketing partners, allowing hosts to attribute bookings and earn commissions.
Possessing insights into the specific preferences, behaviors, and trends of renters and competitors in the Olhão, Portugal short-term rental market.