Dividing the target audience into distinct groups based on shared characteristics, such as demographics, travel motivations, or booking behavior, to tailor marketing and services.
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Maintaining consistent pricing across different booking platforms (Airbnb, VRBO, direct bookings) to avoid guest confusion and channel conflicts.
The ongoing interaction between hosts and guests, encompassing booking inquiries, pre-arrival instructions, and post-stay feedback.
Feedback and insights gathered from guests through reviews, surveys, and other channels to understand their experiences.