Dividing the target audience into distinct groups based on shared characteristics, such as demographics, travel motivations, or booking behavior, to tailor marketing and services.
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This Swedish term translates to ‘occupational pension.’ While not directly related to short-term rentals, it highlights the potential for hosts to generate…
An online advertising model where you pay a fee each time a user clicks on your ad, commonly used to promote listings…
A specialized company that provides comprehensive management services for short-term rentals listed on Airbnb and other platforms, handling tasks such as listing…
The base price charged per night for a short-term rental property, excluding any additional fees or taxes.