A marketing strategy that divides a target market into smaller groups based on geographic location. Short-term rental hosts can use geographic segmentation to tailor their listings and marketing messages to specific regions or demographics.
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The speed and quality of communication between hosts and potential or current guests, influencing booking decisions and overall guest satisfaction.
Creating welcoming and inclusive rental spaces that cater to guests from diverse backgrounds, cultures, and abilities, promoting respect and understanding.
Providing guests with personalized recommendations and resources for local attractions, activities, and dining options.
The approach and methods used to determine the optimal pricing for a short-term rental property based on factors like seasonality and demand.