A marketing strategy that divides a target market into smaller groups based on geographic location. Short-term rental hosts can use geographic segmentation to tailor their listings and marketing messages to specific regions or demographics.
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Local government regulations that dictate how land and properties can be used, potentially impacting the legality and operation of short-term rentals in…
Points of interest, landmarks, and entertainment options located near a short-term rental property, often highlighted in listing descriptions and guest guides.
A marketing tactic where short-term rental hosts offer a free stay or discounts to contest winners to increase brand visibility and attract…
The highest price charged for a short-term rental during periods of exceptionally high demand, such as holidays, special events, or peak season.