A marketing technique that combines geographic and demographic data to identify and target specific customer segments. Short-term rental managers can use geodemographic targeting to reach potential guests with tailored messaging and promotions.
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Recurring patterns and shifts in the short-term rental market, such as peak travel seasons, emerging destinations, and evolving guest preferences.
Utilizing software and tools like property management systems (PMS), channel managers, and smart home devices to automate tasks and streamline operations.
A legally binding contract between the host and guest outlining the terms and conditions of the short-term rental arrangement, including rental duration,…
A specific segment of the vacation rental market that caters to a particular type of traveler or property. Examples include pet-friendly rentals,…