A market research method where a group of people are invited to provide feedback and opinions on a specific topic, such as short-term rental preferences or experiences.
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Focus Group
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The average percentage of time a short-term rental property is occupied by paying guests over a specific period.
A content marketing strategy for short-term rentals that utilizes long-form written content, such as blog posts, email newsletters, and guest guides, to…
A popular payment processing platform often integrated with property management software, enabling hosts to accept credit card payments and manage transactions securely.
A marketing strategy that focuses on targeting a specific and well-defined segment of the market, such as families with pets or digital…