The process of gathering insights into the preferences, motivations, and behaviors of target guests to tailor marketing efforts and enhance the overall guest experience.
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Refers to the art of crafting compelling and persuasive property descriptions and headlines that attract potential guests and accurately represent the rental…
Using professional photography that specifically appeals to the target market of a short-term rental property.
The degree to which a short-term rental property blends seamlessly into the existing architectural and social fabric of the surrounding urban environment.
A property that contains multiple individual rental units, such as an apartment building or a complex with multiple separate accommodations.