A theory of personality that suggests individual differences in personality are based on biological factors, which can be applied to tailor guest experiences based on personality types.
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A marketing theory emphasizing mental availability, brand salience, and reaching broad audiences, often applied to short-term rental marketing for wider reach.
A visual representation of how different brand messages connect to specific target audiences, customer needs, and marketing channels, providing a clear roadmap…
A centralized calendar showing the availability of a short-term rental across all listing platforms.
Software or platforms that assist hosts in tracking income, expenses, and other financial data related to their short-term rental business.