The phenomenon of people moving away from major cities to seek a quieter lifestyle, often in rural or suburban areas. This trend can impact short-term rental markets in both urban and non-urban locations.
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The average cost incurred to acquire a new guest, including marketing, advertising, and other expenses, used to measure marketing effectiveness.
Pre-written messages designed to streamline host communication with guests, covering common inquiries, booking confirmations, check-in instructions, house rules, and post-stay follow-ups.
Dividing the target audience into distinct groups based on shared characteristics, such as demographics, travel motivations, or booking behavior, to tailor marketing…
A system for prioritizing and organizing key brand messages to ensure the most important information is communicated effectively to potential guests, guiding…