A marketing theory emphasizing mental availability, brand salience, and reaching broad audiences, often applied to short-term rental marketing for wider reach.
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A renowned advertising executive who emphasized the importance of understanding the customer and building strong brand identities. His principles are relevant to…
A research method used to evaluate the ease of use and effectiveness of a short-term rental platform or website by observing how…
The practice of strategically setting rental rates to maximize occupancy and income, often using dynamic pricing tools and market analysis.
A specialized service that provides cleaning and laundering of linens, towels, and other textiles for short-term rental properties, ensuring fresh and hygienic…