A marketing theory emphasizing mental availability, brand salience, and reaching broad audiences, often applied to short-term rental marketing for wider reach.
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Reservations that have been made for a property for dates in the future.
A dynamic pricing strategy where rental rates are adjusted based on fluctuations in demand due to seasonal changes, holidays, or local events.
Staff members fluent in Italian, serving as a valuable asset for short-term rental properties targeting Italian-speaking guests or located in Italian-speaking regions.
The practice of allocating a portion of short-term rental profits back into the business, such as property improvements, marketing, or guest experience…