The process of improving the visibility and appeal of a short-term rental listing on platforms like Airbnb and VRBO.
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The initial phase in the marketing funnel where potential guests become aware of a short-term rental property or destination but haven’t yet…
A dedicated website created by a host or property manager to accept direct bookings from guests, bypassing third-party platforms.
A dynamic pricing strategy that considers factors like seasonality, demand, and competitor pricing to optimize rental rates for maximum revenue.
A pricing strategy used during periods of lower demand for short-term rentals, often involving discounted rates to attract bookings.