A metric used in short-term rentals to measure the average length of stay for guests. Longer dwell times can indicate higher guest satisfaction and potentially less frequent cleaning and turnover costs.
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A reservation made outside of online travel agencies (OTAs) like Airbnb or VRBO, directly between the host and the guest.
The process of improving each stage of the guest booking journey, from initial awareness to booking confirmation, to increase conversion rates.
The process of attracting potential guests interested in booking a short-term rental property, using various marketing channels and strategies.
The level of uncertainty or potential negative outcomes that guests associate with booking a short-term rental, often influenced by factors like reviews,…