Marketing strategies specifically targeted to potential guests in a very close proximity to the short-term rental property, often utilizing local events, attractions, and businesses.
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Collaborating with local businesses, tour operators, and service providers to offer guests exclusive discounts, curated experiences, and enhance their stay.
A legally binding contract between a property owner and a property manager, outlining the terms of service and responsibilities of both parties.
Implementing a budgeting method where all expenses are justified and allocated from a zero base each period, ensuring efficient financial management and…
A renowned advertising executive who emphasized the importance of understanding the customer and building strong brand identities. His principles are relevant to…