Marketing strategies specifically targeted to potential guests in a very close proximity to the short-term rental property, often utilizing local events, attractions, and businesses.
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Refers to unethical practices aimed at artificially inflating a listing’s ratings or suppressing negative reviews on short-term rental platforms.
Creating a unique and memorable brand identity for a short-term rental property, differentiating it from competitors and attracting a specific target audience.
A documented plan outlining safe exit routes and procedures for guests to follow in case of emergencies like fires, natural disasters, or…
Creating welcoming and inclusive rental spaces that cater to guests from diverse backgrounds, cultures, and abilities, promoting respect and understanding.