The process of researching and evaluating similar short-term rental properties in the same area to understand market trends, pricing strategies, and competitive advantages.
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A legally binding contract between the property owner/manager and the guest outlining the terms and conditions of the short-term rental, including rental…
A financial metric used to evaluate the profitability of a rental property, calculated as the annual pre-tax cash flow divided by the…
The process of crafting compelling and consistent messaging that accurately reflects the brand identity and resonates with the target audience for a…
Marketing efforts that leverage multiple channels, such as social media, email, and partnerships, to promote short-term rental listings and reach a wider…