A marketing approach that uses data insights to target specific guest segments, personalize marketing messages, and optimize advertising campaigns for better results.
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The period of the year when demand for short-term rentals in a particular location is typically lower. Strategies for managing the off-season…
Laws, ordinances, and guidelines set by local authorities that govern short-term rentals in a specific area, including permits, taxes, and occupancy limits.
A renowned advertising executive who emphasized the importance of understanding the customer and building strong brand identities. His principles are relevant to…
The standard or designated time at which guests are allowed to check in to a short-term rental property.