A marketing approach that uses data insights to target specific guest segments, personalize marketing messages, and optimize advertising campaigns for better results.
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Promotional activities conducted outside of online platforms to generate awareness and leads for a short-term rental business. Examples include partnering with local…
The use of technology and software to automate repetitive tasks in short-term rental management, such as guest communication, booking management, and cleaning…
The desire and willingness of people to travel to specific destinations, influenced by factors like price, seasonality, and events.
The overall feeling or ambiance of a short-term rental property, often influenced by factors such as decor, lighting, scent, and amenities.