The availability of short-term rental properties that fluctuates based on factors like seasonality, owner usage, and booking patterns.
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An online platform or app providing guests with access to booking information, house manuals, local recommendations, and communication channels with the host.
A marketing strategy that focuses on targeting a specific segment of the market with tailored messaging and offerings, such as pet-friendly rentals…
Making data-driven decisions about property acquisitions and investments based on the booking patterns, preferences, and profitability of the defined target market.
The primary customer segment that Ibis hotels aim to attract, typically budget-conscious travelers and business travelers.