The process of dividing potential guests into different groups based on shared characteristics, such as demographics, travel purpose, or booking behavior. This allows hosts to tailor their marketing messages and offerings.
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A pricing strategy that leverages psychological principles, such as charm pricing (e.g., $9.99) or prestige pricing (e.g., rounding up to $100), to…
The practice of adjusting pricing and availability to maximize revenue from a short-term rental property.
The process of monitoring, responding to, and leveraging guest reviews to improve the rental experience, build reputation, and attract future bookings.
A unique short-term rental experience combining accommodation with equine-facilitated learning activities, promoting leadership skills, communication, and teamwork.