The process of dividing potential guests into different groups based on shared characteristics, such as demographics, travel purpose, or booking behavior. This allows hosts to tailor their marketing messages and offerings.
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A proactive and personalized approach to communicating with guests throughout their short-term rental journey, from pre-booking inquiries to post-stay follow-ups.
The process of researching and analyzing the short-term rental market in a specific location, considering factors like demand, competition, trends, and regulations.
Crafting compelling property descriptions and headlines that highlight unique selling points and resonate with the defined target market to attract bookings.
The process of verifying the identity and assessing the suitability of potential guests before confirming a booking, often involving background checks, reviews…