The process of dividing your target market into distinct groups based on shared characteristics such as demographics, travel purpose, or booking behavior, allowing for more targeted marketing and personalized guest experiences.
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Unique and authentic activities or attractions that showcase the true essence of a destination, often recommended by hosts to enhance the guest…
The shortest duration for which a host is willing to accept a booking for their short-term rental property.
Providing guests with the opportunity to rent kayaks directly from the host, enhancing their stay with outdoor activities and water sports.
A collaborative research approach that involves community members in the research process. This approach can be used to study the impact of…