The process of dividing your target market into distinct groups based on shared characteristics such as demographics, travel purpose, or booking behavior, allowing for more targeted marketing and personalized guest experiences.
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Designated areas within a city targeted for redevelopment and revitalization, sometimes impacting short-term rental regulations and investment opportunities.
A decrease in the number of reservations made for a short-term rental property, often indicating a need to adjust pricing, marketing, or…
A Danish phrase meaning “Rare Find,” used to market unique and exclusive short-term rentals that stand out from the competition.
The process of creating, scheduling, and managing social media content to promote a short-term rental, engage with potential guests, and build brand…