The process of dividing your target market into distinct groups based on shared characteristics such as demographics, travel purpose, or booking behavior, allowing for more targeted marketing and personalized guest experiences.
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An appliance commonly provided in short-term rentals, especially those catering to families or larger groups, allowing guests to easily make ice for…
Implementing enhanced screening procedures for guests booking extended stays to mitigate risks associated with longer-term occupancy.
Similar to the GBA, providing a GBC as an amenity can appeal to guests seeking a nostalgic or unique experience in a…
A satirical term used to describe a generic, uninformative, or overly positive review of a short-term rental property, often lacking in specific…