The process of dividing your target market into distinct groups based on shared characteristics such as demographics, travel purpose, or booking behavior, allowing for more targeted marketing and personalized guest experiences.
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Historical and current data on the percentage of booked short-term rental properties in Oloron-Sainte-Marie, France, over specific periods.
The use of online channels and strategies to promote short-term rental properties and reach potential guests.
Thoughtful items placed on bedside tables for guest convenience, such as a phone charger, reading light, or earplugs.
Specialized insurance policies designed to cover the unique risks associated with short-term rentals, including property damage, liability claims, and business interruptions.