The process of dividing your target market into distinct groups based on shared characteristics such as demographics, travel purpose, or booking behavior, allowing for more targeted marketing and personalized guest experiences.
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Technologies and systems that allow hosts to manage their properties remotely, such as smart locks, security cameras, and remote check-in systems.
Customizing the guest experience to align with the preferences and expectations of the defined target market, creating memorable and personalized stays.
An automated message sent to guests upon successful booking confirmation, including details about the reservation, payment, house rules, and check-in instructions.
Detailed instructions provided to guests on how to access the property, including directions, key codes, parking information, and Wi-Fi passwords.