The process of dividing your target market into distinct groups based on shared characteristics such as demographics, travel purpose, or booking behavior, allowing for more targeted marketing and personalized guest experiences.
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A Danish phrase combining “Fun” and “Hygge,” emphasizing the creation of a cozy, enjoyable, and memorable experience for guests.
A system for monitoring rental income, expenses, and financial performance of the short-term rental business, often using spreadsheets or specialized software.
A remote administrative professional specializing in assisting short-term rental hosts with tasks like guest communication, booking management, and scheduling.
A type of whiskey made from at least 51% rye grain, known for its spicy and robust flavor.