The process of dividing your target market into distinct groups based on shared characteristics such as demographics, travel purpose, or booking behavior, allowing for more targeted marketing and personalized guest experiences.
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Interior design choices that prioritize functionality and comfort for remote workers, incorporating ergonomic furniture, ample lighting, and dedicated workspaces.
A trial period for a new short-term rental strategy or feature, often involving a limited number of properties or guests to test…
The average amount of revenue generated per booking, calculated by dividing the total revenue by the number of bookings.
A documented plan outlining procedures and resources to ensure guest safety and property protection in the event of emergencies, such as natural…