The process of dividing your target market into distinct groups based on shared characteristics such as demographics, travel purpose, or booking behavior, allowing for more targeted marketing and personalized guest experiences.
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A type of online advertising that blends seamlessly with the platform it appears on, such as sponsored listings on social media or…
An Albanian phrase for “old city.” Highlighting the historical charm and cultural significance of your property’s location in the “gjyteti i vjetër”…
Software used by property managers to streamline the process of finding and screening potential guests for short-term rentals.
The remaining income from a short-term rental after deducting all expenses, including cleaning fees, management fees, and operating costs.