The total number of reviews received by a short-term rental listing across all platforms, providing insights into the property’s overall reputation and guest satisfaction.
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A reservation made outside of the Airbnb or VRBO platforms, potentially through direct contact with the host or a property manager’s website.
A fictional representation of an ideal guest for a short-term rental property, based on research and data about target demographics, behaviors, and…
The process of confirming the identity of guests booking a short-term rental to prevent fraudulent bookings and ensure safety and security.
A scientific approach to marketing based on empirical evidence and behavioral patterns, often applied to understand and optimize customer acquisition and retention…